BELLA HADID IS THE STAR OF J.W. ANDERSON'S FALL CAMPAIGN

Categories:Fashion

J.W. Anderson fall 2016. Photo: Jamie HawkesworthJ.W. Anderson fall 2016. Photo: Jamie Hawkesworth

Unlike last season's (literally) postage stamp-sized ad campaign, Jonathan Anderson's 2016 print ads ensure that everyone takes note of the model — and with Bella Hadid as the star, that's not a difficult task. (Although TBH, we'd recognize Hadid's pretty mug even if it were printed at 0.87x0.98 inches.)

The images capture Hadid — portrayed as a screen actress on set — in candid moments backstage, contrasted with an enigmatic image of a boy with a puppet. (We're still trying to figure that one out.) Lensed by Jamie Hawkesworth, who has photographed previous J.W. Anderson and Loewe campaigns, the images have the same artistic sensibility that is a signature of his work at both his eponymous label and Loewe. And for all his conceptual, sometimes outré creative style, this campaign marks the first time J.W. Anderson has cast a major model (dare we say, an Instagirl) front and center. Does this mean we can already expect to see the younger Hadid walk his show come London Fashion Week? Only time will tell. 

J.W. Anderson fall 2016. Photo: Jamie HawkesworthJ.W. Anderson fall 2016. Photo: Jamie Hawkesworth

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